RumChata Early Concept

Was poking around for an old file and stumbled upon this early concept for RumChata. I really liked this one but looking back can totally see why we wound up where we did. This was pretty lux, pretty feminine, and lacked some of the playful / Caribbean personality of where we wound up.

Always fun to look back on stuff that you felt strongly about and be reminded of the importance of client collaboration.

And they hated that I used the word "yummy". At least I didn't put "moist"?