Dandelion Inspiration

The Bloom brand Identity - Inspired by garden squares and natural elements, as well as the print history of the Clerkenwell area.

With a particular reference to the dandelion, the brand is built upon a modern representation of the 'Moiré' effect - a visual perception that occurs when viewing a set of lines or dots that is superimposed on another set of lines.

The idea resulted in a strong visual asset, which appears to 'bloom' in a motion-based physical application of the aforementioned moiré effect.

Superfutures