Cornell - new FMCG brand development

Fruktovnica is a well known breakfast manufacturer in the Russian market, whose mission is to help people to eat healthy products with only the best eco-friendly components. For over 13 years the company manufactures products for breakfast: traditional and baked muesli bars for healthy snacks, a variety of cereals, ready breakfasts - all products are in great demand in Russia, Kazakhstan, Belarus, Georgia, Moldova.

Now was time to update and expand the brand portfolio of the company, following the modern FMCG trends and becoming closer to the desires of consumers.

My team created a new brand for healthy breakfasts with wide range of different tastes. The target audience of the product is active young people and families who are watching for their health and choose healthy foods for breakfast.
In accordance with the positioning of the brand, our team has developed a high-profiled and "warm" name and wrote it with a stylish, modern font, elegant and well-read. The packaging design is in a calm and clear style to emphasize the traditional favorite and popular breakfast.