Animated Emails

Adding a GIF to emails increases the click-thru rate by 26%, according to Email on Acid CEO John Thies. We’ve taken this and many of his other insights on deliverability and marketability seriously to rethink our strategy for BalancedComp. ⚡️ Here’s one example of a recent email where we animated the branded icon art that always introduces prospect emails. We love the little bit of whimsy and surprise factor it offers in something otherwise expected . . .

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