Creating the Rules

Working on some concepts for a lawfirm logo who is trying to do something a bit different than most. They work with small businesses to make their ideas and dreams possible. They're out there looking for new opportunities for their clients and treating them more as a business partner rather than their lawyer. They are creating the rules together. This concept has a mark that is unexpected, something that has dimension, negative space, optical illusion—something that is future forward, still using a W as the core character icon/monogram idea. More to come in this concept and others that were created.