Arcadia Custom Builders - Logo Design

Arcadia Customs Builders is a custom renovations and home building contractor. With a great appreciation for craft, Arcadia stands for a high level of quality; as they say, “The Devil’s in the details.” The utopian society that inspires the name reflects the very perfection that Arcadia Custom Builders strives for, day in and day out. (Excerpt from the brief.)

Here's a look at an initial concept for a recent branding and identity client.