Boxley Scout Outfitters Logo

Logo design for a client's business, Boxley Scout Outfitters, an outdoorsman gear supplier. The client wanted the logo to look fairly modern with a vintage feel to it. I began with sketches for minimal and illustrative lettering styles, and then did a few type explorations based on the client's pick. With consent from the foundry, I personalized the main font by modifying a few characters and adding a ligature. In the end, I added a frame, the city where the company is based, and a tagline.