Guia - Wayfinder mobile app

Here's the visual identity of the upcoming mobile app "Guia" (meaning "guide" in Spanish).

The app makes easy finding your way(s) in big buildings (such as hospitals or administrations) and is combined with physical signage in situ.

The choice of a hand-written type was to suggest the fluidity and rapidity of the path thanks to the app and also the easiness and satisfaction to use it (keep calm and find your way).

The pointer (destination) closes the logotype, by reading/using "Guia" you get to the destination!