Infographics

We love infographics. We love custom icons, or at times, even taking icon families and customizing them to our needs.

It is such a welcome and great challenge to tell the story of a brand in many different ways with many different mediums. The real challenge is in keeping the branding fresh, while continuing to stay within the overall brand and voice guide. I'm reminded that creativity is really about working within appropriate confines to come out with a result that is engaging. It is so refreshing to have the opportunity to come back again and again to expand the story of a brand.

Here is a recent attempt to do those very things. We worked up some infographics that made there way into some emails and blog posts.

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