Not ready to book reminder email

Customers who have just been through the flight path and don't take car are presented with remind me functionality on the confirmation page. From the data we know that once the customer leaves this page they don't come back until check. In most cases it is either too late to entice the customer or they have already booked car hire with someone else. The reminder functionality lets the customer set a reminder x days before their flight, in which they will receive an email with car hire offers to add to their trip.

Live since March 2016 and so far on a daily average we see 2-3% off the daily booking via the reminder email.