Sticky footer interaction states
The goal: to get more customers to add car hire to the basket.
The objective: To give the customer all the information required to complete the purchase.
What I did: I firstly listed all the possible interaction states for the sticky footer. Not only showing the total cost for the customer but when insurance is added, insurance not added and deposit option.
Further iterations: For the next iteration I would like to try having two CTAs for with and without insurance, reducing the step of adding insurance and then continuing.
More by Gareth View profile
Like