Fauna & Flora - Briefbox - Brand and packaging design

This is what I came up with for a fictional Briefbox brief. http://briefbox.me/submissions/flora-fauna-brand-and-packaging-design/

I wanted a bold, modern yet traditional style. A rich, deep blue and pure white were used to represent the greek influence of the brand.

The very dark almost black grey color and the clean, sharp lines in the logo make the design look bold, modern and high-end.

Subtle, not-too-harsh/geometric flowers and leaves pattern represent the raw and natural materials used in the products.

I went for a modern serif typeface for the brand name, and a clean, modern sans-serif typeface as secondary font, for a high-end yet modern feel.

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