Generations

Generations is a family business with the reputation of growing and roasting the finest coffee the hills can provide. They have perfected the family craft of coffee over three generations to get the most luxurious mix of taste and flavor.

I was asked to create a logo that would reflect the family's dedication, perseverance, personality and tradition.

I developed a simple and elegant symbol which consists of three coffee leaves and three ripe coffee beans symbolizing the three generations and the result of their great work.