Logo grid

A simple animation showing logo grid we used for latest project Elevio. A geometric design technique isn't necessary for every design project but when executed correctly in your logo design, it can be very helpful.

Use a grid as a guide. You don't have to over-rationalize your logo with 'mathematical' grids or imaginary geometry – but a layout grid gives the visible its structure and holds everything in its proper place.

Like anything that lacks structure or a strong foundation, your concepts will be visually inconsistent from one product to another and will always be a struggle to produce.

Design by @Majo Puterka