Baviello Investment Management Logo

The Identity Story… The Baviello Investment Management identity is simple, classic, and refined. The brandmark is a nod to the history of currency, based on the world's very first minted coin, the Lydian Lion stater. Believed to date to around the second half of the 7th century BCE, the Lydian stater, or coin, was the model for virtually all subsequent coinage. The lion symbolizes leadership, protectiveness, strength, and truth—Synonymous with the company and its mission. You'll find duality in the lion's sweeping mane creating the Baviello initial "B" in the negative.

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