A Tagline for Teens

Recitate was a badass client offering a fresh perspective and approach to high school tutoring. Our job was to build a brand identity that resonated with the target audience: teenagers. Perhaps the more fickle and skeptical of audiences, I had to put in my time on social media to come up with a tagline that would appeal to them.

Many thanks to @William Kesling for setting this thing in motion. @Chase Turberville on brand design.