Owen Sound Attack logo redesign concept

The Owen Sound Attack is an OHL hockey team that has a bear in their logo. Recently they dropped "Attack" in their branding and are just know as "Owen Sound". In doing so they dismantled the old logo leaving it in need of a refresh. I suggest playing up the "sound" of a bear's roar and tying it into the branding.

Full project here:
https://www.behance.net/gallery/36751903/Owen-Sound-Attack-logo-redesign-concept