buero huegel Visual: Branding

Key-Visual for the branding section of my agency website and also the leading idea for all other visuals / icons.

Our process in most of our designprojects is to elimate all of the useless crap around a key-element or layout at first, sharpening and beautifying it this way.

So the evolution from a ruff gem with a lot of dirt arround it, to a polished diamond seemed the perfect visualisation for our overall approach.

See it in action here: http://buero-huegel.de/markenfuehrung