Retargeting on vodafone.ie

Retargeting of the bill pay upgrade customer on vodafone.ie. Once the customer had engaged into the upgrade gallery a cookie was set in their browser. From here we can target them with upgrade banners across the google display network. This ran for 6 months and increased sales incrementally by 14.5%, helping us to reach 101.4% of bill pay sales target for the first 8 months of the year.