Monogram detailed presentation

Placed in the center of Moscow city, fjortis is a top beauty salon with world class customers as Armani, Valentin Yudashkin, Jan Pol Gotie. Fjortis regularly takes part in Russian and European fashion weeks.

Target and solution
Since the creation in 2005, salon went through many changes so its visual identifiers required changes to something elegant, womanly, premium, perfect, something that was relevant for who they become and wanted to be in the future, not flashy and more classic. Serif font has been used as a basis, which subsequently evolved into a monogram-ligature of the first two letters from salon's name.

Check out process, grid and close view on details.