Strop de viu logotype
Strop de Viu is a small family business promoting a healthier lifestyle and producing a natural, cold pressed juice, with no extra additives.
The result of a long research and a trial-error process, their recipes are based on combining apples with seasonal fruits and veggies to ensure freshness and a rich taste. They work with local producers as much as possible, keeping the production at a small scale but with a total emphasys on the quality of the product, in every part of the production process.
Some of the brand attributes that will need to be portrayed are: trust, care, natural, healthy, friendly, transparency, dedication, freshness.
Full case study here
http://www.florincapota.com/case-studies/strop-de-viu
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