Sonic Sans (Custom typeface for Sonic Drive-In)

I recently designed Sonic Sans, the custom type family for Sonic Drive-In. A real 'hamburger font'. The fonts will be used in advertising, in-store design elements and various other contexts, and the family is comprised of 60 styles in total.

I had a wonderful time working on it with the fine folks at Sullivan Higdon & Sink. The initial uses of Sonic Sans can already be seen on advertisements.