Downeast Logo Option 1 (unused)

This is one of several solid logo options for Downeast that unfortunately didn't make it past the cutting room floor. If you're in Utah (and a few other states), you're probably familiar with Downeast (or Downeast Basics or Downeast Outfitters). They mostly sell an assortment of fashionable and modest women's clothing (though they do have a men's line). Over the years, their brand and logo usage has become disjointed and convoluted. Currently, there are some store locations that also sell home furnishings but going forward, as per the creative brief, all new Downeast locations will sell both clothing and furniture. For that reason, the logo and brand identity needed to straddle the line between fashion/furniture and feminine/masculine.

This was an interesting and challenging brand to work on, but it was a lot of fun.