Rio Paralympics: Online coverage

For Rio 2016, design teams aligned the branding across the entire BBC, to create a familiar experience for the user both online and on TV. This then followed from the Olympics to the Paralympic games.

This post shows how the branding was used consistently online, whether that be the BBC Sport site, social media or pieces of interactive storytelling.

You can see more of this on the following links:
bbc.co.uk/sport/disability-sport
twitter.com/BBCSport
facebook.com/BBCSport
instagram.com/bbcsport