ThreadMeUp Homepage

Finally getting around to uploading the UI/UX work I did for ThreadMeUp.

The homepage is probably the hardest project I had during my time with ThreadMeUp as it was the most sensitive to the entire team, all the way up to the executives and investors—how to we perfectly encapsulate everything we have to offer now, as well as the roadmap for everything we will offer in the future?

These would prove to be extremely difficult questions to answer as new features multiplied, customer types expanded, and company direction changed month-to-month. I cannot even begin to count how many designs and copy we burned through to get to this particular layout.

I was also the only developer working on the homepage (and rest of public site) as the rest of our engineering team was focused on other projects.

I am not a full stack front-end developer and I am limited in what I can do outside of HTML and SASS. Because of this, what was developed and what I designed are unfortunately not the same. A lot of the dynamic, interactive elements I had originally designed were scraped as I couldn't ultimately implement them.