Helvetica 50th Anniversary \ cartel design by J. Claure

To celebrate the 50th Anniversary of the typeface but also goes on to use Helvetica as a catalyst to a conversation that speaks of graphic design creation of Helvetica looks at the whole picture and describes the impact that typefaces like Helvetica have in our lives and in urban spaces.

The regular use of Helvetica and the impact that these images have on our world show that Max Miedinger’s legacy is going to be with us far into the future. He has changed our society, and the way we view graphic design and communication forever.

This is my cartel design for exhibition about Max Miedinger's Helvetica 50th Anniversary and his master creation, Helvetica.