Pepsi's Brand Evolution \ cartel design by Jaime Claure

Pepsi Logo Timeline: The Evolution Of The Company's Brand.

When we think of Pepsi, we envision a red, white and blue circle, waving like a flag. But a version of the iconic logo that we now attribute to the soda didn't exist until over 50 years after the company's conception.
Initially dubbed "Brad's Drink," Pepsi was created in 1893 by a pharmacist named Caleb Bradham. It was renamed Pepsi-Cola, a title that was trademarked in 1903. Although the brand's name hasn't changed since, its logo has undergone a number of tweaks and major revamps.

Check out my cartel design about evolution of Pepsi's brand for exhibition:

https://www.behance.net/gallery/18143597/Pepsis-Brand-Evolution-cartel-design-by-J-Claure