Flourish Branding

Flourish is a women’s group that holds events with a focus on connecting with each other, encouraging each other and growing in God. Flourishing together.

To create the logo, I combined the O and U to create a clean and simple leaf shape. Then paired it with a soft color palette to make it feel feminine and sophisticated. The leaf acts as a stand-alone element to add flexibility and make it easily adaptable for online and social applications.