Smart collar for Moggie - product and hardware startup

In 2016, I and partners founded a startup, that can helps cat owners to better understand pets' needs. The product called Moggie consists of a smart collar and a mobile app.

Worked as Design Director I helped my team to shape the idea into a working prototype for 3 months, which is at the same time very simple, convenient and lightweight. Main features of the collar are collect, analyze and send a cat's behavior data to the app. The collar has a safety clasp, which is easily unbuttoned when a cat caught on something. A removable device of the collar easily replaced and goes with a number of different colors. There's a way of charging the collar without disturbing a cat tho, in case of battery re-charging.

Role: Design Direction, Product owner
Rnd agency: RND64