Women In Leadership

The Women In Leadership seminar, hosted by the Hotel Council of San Francisco, asked me to create the program for the event. We decided to take it a step further and turn it into a spiral bound notebook with the first 24 pages containing the content of the event and the speaker bios.

This notebook became the look and feel of the entire event. It started with a few simple watercolor brush strokes while I played on the spirit of San Francisco's foggy mystery through black and white photography. I combined the two along with striking type, and the event's brand was born.