TrueCar Homepage

The goal of the design changes I made to TrueCar's homepage was to drive up click-through rates from this screen and increase our user prospect rates. Those changes included: • Selection and editing of the hero image • Additional Call to Action Buttons for Used vehicle shopping • Major restyling to give more prominence to the Make Selection list • Restyling of the Member Call Out section • Complete restyling of the separate Mobile Homepage to stay in keeping with desktop site