Stobitan®

Stobitan®, a division of STOCKMEIER Urethanes, specializes in the production of sports surfaces, particularly track and field. This concept is a combination of a letter mark (S) and pictorial mark. The negative space resembles not only track lanes, but also the lines on an athletic field. Additionally, the grid that the shapes form mimic that of the bottom of a shoe. The repeated shapes communicate reliability and trust. Its geometric construction conveys both organization and efficiency and provides a simple, highly versatile mark. The overall aesthetic of the Stobitan® logo was designed to work well alongside the STOCKMEIER Urethanes logo and existing brand materials and style guide.

Created at Stewart Design.