Demuxed Branding

Demuxed is a San Francisco based conference for video engineers. Attendees work on some of the best video products on the web, with great speakers from the likes of Netflix, Google and YouTube.

'Demuxing' is the term for splitting audio and visual channels within a video file. This is reflected in the logo, by splitting the 'X' within the word Demuxed. It's a subtle nod for those in the know to pick up on.

The team at Demuxed wanted to go with a colour scheme and overall feel that was a little out of the ordinary. Generally video based conferences tend to be heavy on sales and marketing side of things, Demuxed is the opposite, focusing on the community and technology that they love to use.