SMF Logo

Submission for a branding project I've been working on for SuperModelFit.

SMF is a fitness brand based in Shanghai that focus on women who are looking to get 'fashionably fit'.

Founded by entrepreneur, actress, and supermodel Masson Ge they we're looking for a mark that combines both high end fashion/style with sport and ftness.

The logo contains two symbols that originate from the letters 'M' in model (also Masson's initial) and 'F' in fit. These symbols represent a crown to convey the feeling of beauty & prestige along with a lightning bolt to convey energy & Fitness.