Gravity
Last month, we worked with the team at Gravity to create a symbol and wordmark for their black car service.
Because Gravity’s name carries a lot of weight, a delicate stylized feather was chosen as the symbol to help convey a lightweight luxury service.
As with all projects, we started by sketching dozens of ideas before narrowing in on the feather symbol you see here. The wordmark is completely unique, based on a drawing Louie created that I altered with ligatures and accents.
