Product Funnel Leak

I was quite educated by a recent article "Metrics Versus Experience" by Julie Zhuo, Product Design VP @ Facebook. I found a lot of takeaways both from product point of view as well as a UI-UX designer.

One of the many points I noted down was the Product Funnel Leak she talked about. I felt that even though it was something often discussed internally at my product company, I needed to come up with a visual representation of the same because I believe studying data with a visual reference gives a far better grip on the subject. This is my attempt at the same.

Please note that I may have tweaked a little here and there from original piece as I have customised the funnel stages slightly according to how I may prefer viewing it.

Don't forget to check out bigger images in attachment.

Happy weekend!