Wayfarer Tee

One of our retainer clients, a venue called The Wayfarer here in Costa Mesa, CA, wanted some new house tees. They wanted the California bear, which could be very overdone right now, but we tried to give it a new spin by throwing it on a flag and reimagining the layout apart from the typical California flag feel. We went for a hoodlum, futbol team style flag. Click the attachment to see front pocket design. These quick little illustrative jammers are a nice break from all the heavy duty branding work we're doing that's shrouded in NDA secrecy for the near future. Can't wait to share that with you guys as soon as we can though!

Hoodzpah
Brand Identity and Type Design for oohs and aaahs
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