Sacchetto & Tessarin / Logo Construction / Project

Complete Project on Behance:
https://www.behance.net/gallery/41489363/Sacchetto-Tessarin-Law-Firm-Branding

Sacchetto & Tessarin is a law firm based in Veneto (Italy) born from the union of two people, two friends, two lawyers: Matteo Sacchetto, civil lawyer, and Giuseppe Tessarin, criminal lawyer. They asked us to create their new brand, starting with a new logo that could represent their strong bond and their incisive and dynamic style. For this reason we worked on the ampersand, that represents the conjunction word "and". It originated as a ligature of the two letters "et", Latin for "and". Flipping horizontal the "&", we could obtain their initials "S" and "T", designing an essential and evocative symbol, with a strong visual impact.