Vodafone Cracker Fun

Pulling crackers at the dinner table is a big part of Christmas festivities. These days it’s not always possible for friends and families to get together locally, which is why Vodafone took the initiative to connect people during this special time of year. Recreating the tradition in a digital experience via a web app, now means friends and family can pull a cracker with each other – anywhere in the world.

Illustration collective Watermark engaged us to create the UI for the web app. We were tasked with ensuring the experience works seamlessly – integrating the illustration components and the interface, while retaining the integrity of the Vodafone brand.