Angee Brand Facelift

I had a chance to refresh Angee’s logotype a while back. The old logo had a very strong concept behind it but was weakened a bit by the free font Nexa used with the symbol.

In the end we decided to draw our own letters (two different versions were in the running, check the attachment) and carefully tweak the symbol and colors.

There’s a brief explainer of the brand refresh attached.

BTW, logo designers – you should be using Glyphs app even for your logo work. Illustrator is like a little baby next to its vector capabilities (not to speak about Sketch and vector drawing being it’s main weakness).