chameleon effect

Brand identity system for a international research team that combines psychologists from different countries incl. United States, Holand, Belgium, France and Poland.

Such a chameleon effect may manifest itself in different ways. One may notice using the idiosyncratic verbal expressions or speech infections of a friand. Or one may notice crossing one’s arms while talking with someone else who has his arms crossed.
People have an automatic tendency to imitate others. As a saying goes: „monkey see, monkey do.”

https://www.behance.net/gallery/41174121/chameleon-effect-corporate-identity