ASICS Beat the Sun 2016

I had the pleasure of working on this years ASICS Beat the Sun at the sports marketing company I'm currently working at.

ASICS (アシックス) is a Japanese multinational athletics brand who specialise in footwear and sports equipment designed for a wide range of sports.

Each year ASICS host a global elite cross country race at the heart of the Alps, Mont Blanc. Covering 150km this gruelling challenge is taken part by experts and amateurs from across Europe, America, Asia-Pacific and Africa.

Last year, the creative lacked impact and was simply a throw-away product given to the runners and media, this year, ASICS wanted something that the participants would hold on to and possible collect with future ASICS events. We created the booklets, map posters around the track, name tags etc.