Thumbtack Guarantee – mark exploration

David Hwang (www.sdhwork.com) and I were tasked with coming up with a branded mark to represent Thumbtack's new Guarantee Policy (www.thumbtack.com/guarantee). It was important that this mark felt strong/secure, scalable, and at home within the TT visual family. This is only a handful of the marks we came up with; we explored badges, "T" integrations, and shading, and finally landed on one that we, and our team, are super happy with.