Anytime - All on demand video in one app

It's been a while since I last posted something. Today I'm delighted to present you a new iOS app I've been working on with the team at @UtellyTV.

Imagine all your on demand services built into one app, one search to rule them all and recommendations based on all services combined.

This was the option we selected for the app icon, a triangle alluding to a capital "A", peeling one of it's corners to suggest a "Play" shape which is directly related to what the app actually does. We wanted it to be a simple, easily recognisable shape and playful at the same time.

You can give it a go here https://itunes.apple.com/gb/app/anytime-by-utelly-all-video/id1139238127?mt=8

What do you guys think?