SWNG Branding Concept (2/3)

Here's the second brand concept for SWNG, a production company out of Austin Texas. My challenge for this option was to incorporate an ‘S’ within the primary logo, while staying true to the outlets of inspiration (arcs and waves).

The client was also interested in having two tones of red in their palette. I find the combo to be most useful to create tonal patterns, so my goal is restrict it to that parameter.