Bison Power Logo

A personal brand logo I designed to embody my friend @Myles kedrowski's nickname: "Coco Bison." I wanted to logo to visually represent power (beyond the Bison itself), and embody the thunder-like noise or a stampede of bison, while also remaining current (and hip), so I used a lightning bolt to represent the line of texture change between the front fur and hind fur of the Bison. I also used sharp lines to match the lightning bolt, and create a more dynamic, visually interesting mark.