Acura.com Redesign

While working as an Interactive Creative Director at Razorfish LA, I managed the completed redesign of acura.com.

I worked to develop the overarching design direction and then managed the design team to complete the creative overhaul. Collectively, we created a digital brand system that evoked the key principles of the Acura brand – Precision Crafted Performance.

Make sure to check out the full sized image attached as well as a before and after view.