Crab Shack Caribba

The logo for Crab Shack Caribba combines the imagery of a crab and pirate skull within the negative space. Formerly known as Coach's Crab Shack (see attachment), Crab Shack Caribba's new identity was designed with simplicity and brand recognition in mind. Several noteworthy changes include greatly simplifying the imagery of a crab, utilizing a single-color silhouette rather than a detailed illustration, consolidating the color palette, and updating the logotype and brand typography. The new identity targets a more mature audience and lends itself to easier reproduction and greater versatility.

Created at Stewart Design.