Testdriver: new Futuremark’s solution explained by Clipatize

https://vimeo.com/176738125
http://clipatize.com

Futuremark is a globally known software development company. We were lucky to work on an explainer video for Testdriver - their new solution for PC testing at scale. The main challenge was to embrace target audience with various levels of IT knowledge: from sales department to IT admins.
We have decided that the best way is to step into shoes of final consumers and talk with them on the same language. Testdriver video is a great example how complex solutions can be easily explained.