South African Police Service Rebrand Concept

This was my Final Year project.The idea was to rebrand and re-image the SAPS. With a trail of bad reputation in a country where crime is a problem it would be necessary to re-image the SAPS and help them regain the public's trust.

This is the logo redesign, I was aiming to give a more modern look at the same time keep elements from the old one.

View the full project here:
https://www.behance.net/gallery/27909217/Rebranding-the-SAPS-(Final-Project-2014)